Media Planning

At Advertus Media we devise media strategies that achieve the best possible coverage in the most cost effective way. After all, the finest creative content is wasted if the correct demographic never hears it.

Utilizing sophisticated audience measuring tools including Arbitron’s Media ProfessionalTM and AC Nielson rating systems, we construct media plans based on empirical data, not guesswork. We research your markets to develop an understanding of the particular nuances of that market and of each of its media outlets.